Why we built PhonicSky in India, for India

The gap we saw

Excellent phonics research exists. Excellent phonics apps exist. But almost all of them assume a child who hears English all day, recognises fall leaves and school buses, and whose parents grew up with the same books. Our learners are brilliantly multilingual and deserve materials that respect their world.

What different looks like

Names like Asha and Kabir in the examples. Prices in rupees. Sounds taught with an ear for learners who switch between two or three languages before lunch. And a structured path — Seed, Seedling, Sprout, Bloom — that a busy parent can actually follow.

Where we're going

This blog will share what we learn as we build. If you teach a young reader, we'd love to have you along.